Michael Farmer

Michael Farmer is the author and "fly on the wall" during Huge's transformation: "Madison Avenue Makeover: the Transformation of Huge and the Redefinition of the Ad Agency Business." Prior to this Michael published "Madison Avenue Manslaughter," a critical diagnosis of the current state of the advertising industry, now This in its 3rd edition. Regular columnist on advertising and media issues for MediaVillage.

Currently Michael lectures as Professor of Branding + Integrated Communications, The City College of New York.

Previously, Michael held the position of Director and office head of Bain & Company's Munich, Paris and London offices, after which he became a strategy consultant at The Boston Consulting Group, Boston and Rio de Janeiro.

Michael has lived and worked in Brazil, Switzerland, Germany, France, United Kingdom and Turkey.