Terry McMillan
← BACKI founded Accountability in 2008 to empower agency financial teams with tools that enable them to contribute strategically to the agency's growth and profitability. I can speak from experience that most agency finance teams are consumed with the day-to-day tasks required to close the books each month and "keep the scoreboard up to date."
Accountability was designed to make these tasks easier, but just as important, enable the finance team to collaborate with the “front office” resources at the agency.
Accountability is the second iteration of an agency-native financial management solution that I brought to market. My first product, Ad Systems - rebranded Spectra PF after Mediaocean's acquisition - is still used by multinational agencies across the APAC region. When I sold Ad Systems and decided to launch Accountability, I knew it had to be built on a modern technology stack that will scale with our dynamic industry. Accountability is cloud-based, flexible, and highly intuitive.